“To uphold the highest standards in Meetings, Incentives, Convention and Exhibition/Events (M.I.C.E.) by providing the latest knowledge and technology in the industry that will ensure Philippine M.I.C.E. professionals and practitioners are globally competitive.
A Meetings, Incentives, Convention and Exhibition/Events (M.I.C.E.) Academy that serves as a strong pillar in the tourism and economic growth of the country by promoting excellence in the M.I.C.E. industry
The Philippine Meetings, Incentive Travel, Conventions, Exhibitions/Events (M.I.C.E.) Academy is a training institution designed for setting the highest standards in the M.I.C.E. Industry. Established in 2010 by the Philippine Association of Convention/Exhibition Organizers and Suppliers, Inc. (PACEOS) together with industry professionals in events and trade services, the Philippine M.I.C.E. Academy aims to provide additional and better knowledge to the M.I.C.E.
Industry Professionals and Practitioners through its relevant continuing education programs in Events Planning. Part of the Academy’s role is to produce quality M.I.C.E. Professionals and Practitioners that will uplift, develop and strengthen the industry. Committed with its mission to ensure Philippine M.I.C.E. practitioners to be globally competitive, the Academy holds seminars and programs; establish private-public partnerships; and further strengthen affiliation with M.I.C.E. organizations worldwide.
This 2013, the Philippine M.I.C.E. Academy continues its efforts to conduct educational and training courses specially programmed for the development of the events and trade services industry in the country
As a pioneer convention city in Asia, Manila has hosted its share of prestigious international events. The development of the Philippine convention industry became official government policy in 1976, a milestone year that marked the establishment of Southeast Asia’s first full-fledged convention center, the Philippine International Convention Center (PICC); and the creation of the Philippine Convention Bureau (PCB) as a government corporation dedicated to the promotion of Philippines as a meetings and convention destination.
That same year, the Philippines successfully played host to the International Monetary Fund – World Bank Joint Conference that signaled the entry of the Philippines into the world conventions market.
Since then, the Philippines has hosted some of the biggest and most important international and regional meetings, conferences, conventions, congresses, and events that have made its capital city, Manila, one of the acknowledged “Convention Cities” of the world.
The Philippine Convention Bureau (PCB) was later reorganized in 1987 to become the Philippine Convention and Visitors Corporation, now known as Tourism Promotions Board (TPB), in response to market developments which embraced the new, more specialized, and quality-oriented Incentive Travel Industry. In recent years, the meetings, conventions, and incentive travel industry evolved into an even wider representation of several specialized sector of tourism to encompass exhibition and events. The convention industry now became known by the acronym: MICE, which stands for Meetings, Incentives, Conventions and Exhibitions/Events.