Course Offerings


Event Marketing

This course examines how to successfully manage events, determine marketing strategies that are essential to successful selling, and compare promotional methods and their effectiveness for specific target audience. Participants learn to create a comprehensive marketing and sponsorship plan.

Content
The Marketing Plan
Marketing Materials
Marketing Distribution Channels
Branding
Event Merchandise
Sponsorship
Creating a Sponsor Prospectus
Event Promotions
Digital Marketing
Public Relations Strategy
Intellectual Property
Professionalism
Case Study Analysis
Creating and Presenting a Marketing Plan

MEET TAIWAN
NP
RECON
BEAC
BIMP EAGA
TNSN
FLAVORS
NP FORUM & FAIR
AFFI
PASKO