Course Offerings


Event Marketing

This course examines how to successfully manage events, determine marketing strategies that are essential to successful selling, and compare promotional methods and their effectiveness for specific target audience. Participants learn to create a comprehensive marketing and sponsorship plan.

Content
The Marketing Plan
Marketing Materials
Marketing Distribution Channels
Branding
Event Merchandise
Sponsorship
Creating a Sponsor Prospectus
Event Promotions
Digital Marketing
Public Relations Strategy
Intellectual Property
Professionalism
Case Study Analysis
Creating and Presenting a Marketing Plan

NP FORUM & FAIR
RECON
AFFI
BIMP EAGA
BEAC
MEET TAIWAN
TNSN
FLAVORS
PASKO
NP