Event Design

This course deals with the fundamentals of event design beginning with the process of identifying client needs and preferences, research design options and the design elements that match the event goals and objectives. It introduces the attendees to the design phase of the event management process using internal and external team members.


Design Thinking Process
WOW and WIW Factors
Developing Event Content
Case Study Analysis
Designing the Event Environment
Meeting, Exhibit, Event Set-ups and Space Configurations
Engaging Speakers and Performers
Food and Beverage Services
Managing Technical Production
Developing and Managing Plan for Attendees
Selecting Providers
Case Study Analysis
Creating and Presenting an Event Design for MICE

Course Offerings