Event Strategic Planning

This course introduces the Event Management Body of Knowledge, the Project Management Body of Knowledge, the steps in strategic planning, event principles, policies, procedures, event operation and standards in profesional event management. It also presents the key elements in the business of Meetings, Incentives, Conferences and Conventions, Exhibitions and Events. At the end of this course, attendees will create and present a strategic and sustainable plan for M.I.C.E.


Defining EMBOK and PMBOK
Strategic Plan for Event
Develop and Manage Plan for Event
Introduction to M.I.C.E.
The Business of Meetings, Conferences and Conventions
Strategic Partnerships
Incentives, Exhibitions and Events
Operations Management
Business Continuity
Evaluation Plan and Procedures
Case Study Analysis
Creating and Presenting a Strategic Plan

Course Offerings