Be a Certified Events Professional

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We are the Philippine MICE Academy

We are all practitioners of the Business Events Industry. We prepare the next generation of MICE Professionals.

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Courses Offered

Certificate in MICE Professional Event Management

Certified Meetings Professional

Events
Management 101

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Our mission is to “To uphold the highest standards in Meetings, Incentives, Convention and Exhibition/Events (M.I.C.E.) by providing the latest knowledge and technology in the industry that will ensure Philippine M.I.C.E. professionals and practitioners are globally competitive.

Board of Directors

CYNTHIA R. BERNABE
SFRIM, SFRIEMgt, CEvMEx

Professor of Event Management
Enderun Colleges

PROFILE

MARIA CRISTINA S. CAPISTRANO FRIEMgt

Vice President, Primetrade Asia, Inc.
Secretary, TIBFI

PROFILE

MARIA MONTSERRAT ITURRALDE - HAMLIN
MBM, FICD

President, TeamAsia

PROFILE

MA. LOURDES "JING"
S. LAGANDAON

Chief Operating Officer
Global-Link MP Events Int'l, Inc.

PROFILE

ADELIA F. MAJABA

President and COO, Expodanex

PROFILE

THELMA D. MURILLO MNSA

Board Director, PhilMICE Academy

PROFILE

MARISA D. NALLANA

President, PETCO

PROFILE

SONIA R. SAYAMAN

GM, Alta Fairs and Exhibits

PROFILE

ORLY A. BALLESTEROS
CPM-Asia

Chief Operating Officer
Ex-Link Management and Marketing Services Corp.

PROFILE

DEXTER DEYTO
MBA

President, SmartPlay Events Services
Director, Cloud Events

PROFILE

ANTON DE VERA MAGPANTAY
CPA, FRIEMgt

Founder and Managing Director
ArtisteSpace, Inc

PROFILE

JOEL B. PASCUAL

President
PEPTarsus Corporation


PROFILE

JOSE LUIS U. YULO, JR.
MBM

Chairman, Centrex

PROFILE

Satisfied Students

Testimonial A

Thank you PhilMICE!

Testimonial B

I believe in PhilMICE's advocacy

Testimonial C

We appreciate PhilMICE's causes for the industry

News and Announcements

Contact Us

Contact Us

Secretariat:
Philippine Exhibitions and Trade Corporation – PETCO
5F Liberty Bldg., Benavidez St., Legaspi Village, Makati City

Landline:
FAX (632) 8 556 2723
TEL (632) 8 832 5422
TEL (632) 8 832 5401
TEL (632) 8 832 9303

Email: philmiceacademy@gmail.com / info@philmiceacademy.com

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JOSE LUIS U. YULO JR.
MBM

Jose Luis U. Yulo Jr., MBM is the President of the Chamber of Commerce of the Philippine Islands, and Director/Vice President of the Philippine Association of Convention and Exhibition Organizers and Suppliers, and Chairman of Centrex Corporation, a leading supplier of exhibition equipment and structures.

He pioneered, managed, and organized different exhibitions—the Trade Fairs and Exhibitions, the first Trade Exhibit Hall of the Philippine Center for International Trade and Exhibits, and the first Philippine International Trade Fair.

He was featured by Asia Week Magazine as “Exhibition King”, and was awarded the “Agora Award for Marketing Excellence” by the Philippine Marketing Association.

JOEL B. PASCUAL

Joel B. Pascual has over 18 years of extensive experience in the events industry as head of PEP Inc. Today, he is the President of PEPTarsus Corp., which is a part of the Tarsus Group of UK which operates all over the world.

He currently serves as VP for Exhibitions of PACEOS and is also in the Board of Trustees of the Philippine MICE Academy. Joel is also a Professional Mechanical Engineer and runs Barron Engineering Corp.

As a ‘Foodpreneur’, he is at the helm of the Commissary Kitchen which provides food solutions for various institutional clients.

ANTON DE VERA MAGPANTAY
CPA, FRIEMgt

Anton V. Magpantay, CPA, FRIEMgt is a fellow of events management of the Royal Institution Singapore.

He believes in sharing his experience and knowledge with others as co-chair for Education of the Philippine Association of Convention/Exhibition Organizers and Suppliers. He’s one of the directors of the Philippine M.I.C.E Academy.

Aside from managing corporate events, his agency, ArtisteSpace, organizes events focusing on the arts, environment, social work, poverty alleviation, and other socially relevant issues. In 2017, his company managed the 3rd Integrated Ecological Waste Management Expo and Environment Summit, attaining the 3rd Outstanding Convention/Conference Award from the Asian Federation of Exhibition and Convention Associations (AFECA).

DEXTER DEYTO
MBA

Dexter Deyto is currently the President of his own company, SmartPlay Event Services and is one of the mentors of the Philippine MICE Academy sharing his vast experience with young and aspiring event professionals. He was formerly the Country General Manager for Informa Markets Philippines, a global B2B Exhibition company.

Dexter has been with the Meetings and Exhibitions (MICE) industry for over 35 years with exposures in Exhibition management, virtual and hybrid events, Operations and facility management. He was also VP and General Manager of SMX Convention Center for 8 years, managing its flagship venue at the Mall of Asia complex together with 4 SMX branches across the country.

He was a past President and Board Trustee of the Philippine Association of Convention and Exhibition Organizers & Suppliers (PACEOS). He was appointed to the first Tourism Promotions Board (TPB) in 2010, elected as MICE private sector representative in the Tourism Congress of the Philippines for two terms and awarded as MICE Personality of the Year by SKAL Makati in 2014.

ORLY A. BALLESTEROS
CPM-Asia

Orlando Arroza Ballesteros, CPM is the Chief Operations Officer of Ex-Link Management and Marketing Services Corp. (Ex-Link Events).

His company, Ex-Link Events, is one of the first MICE Planners to offer Virtual and Hybrid events in the country during the pandemic. Currently, they are serving international and local associations and corporate clients for their virtual and hybrid requirements.

He is the current Board Secretary of the Tourism Congress of the Philippines. He is also the Head of Education of the Philippine Association of Convention and Exhibition Organizers and Suppliers (PACEOS).

He has a MICE Masterclass Certificate by the Asian Federation of Convention and Exhibition Associations (AFECA) in Singapore. He has a Program and Project Management (P2M) Certificate by AOTS in Tokyo, Japan. 

He is a Certified Professional Marketer in Asia (CPM-Asia) graduating Valedictorian under Asian Marketing Federation (AMF), and Certified Professional Marketer Philippines graduating Valedictorian under the Marketing Institute of the Philippines.

He is a Cum Laude graduate of Bachelor of Arts in Mass Communications at Pamantasan ng Lungsod ng Maynila.

SONIA R. SAYAMAN

Sonia R. Sayaman is the General Manager of ALTA Fairs & Exhibits, a division of All Transport Network Inc. She specializes in exhibitions, trade fairs, special events, roadshows, corporate launches for over 25 years.

She is a graduate of BS Accountancy and uses her finance background to keep the company competitive. She developed her expertise in forwarding special equipment and machinery with the big players in the MICE industry.

Sonia is a Trustee of Philippine MICE Academy Inc. and currently holding a position as Trustee/Chairman of Ways and Means of PACEOS (Philippine Association of Convention/Exhibition Organizers & Suppliers Inc.)

MARISA D. NALLANA

Marisa D. Nallana is the President and Founder of the Philippine Exhibition and Trade Corporation, with 37 years of organizing and marketing MICE events—Motorshow International tradeshow, conferences for the Philippine-Russian Business forum, ASEAN Intellectual Property Association, BIMP-EAGA Business Leaders, and local tourism festivals—Sinulog, and Masskara.

She established PETCO (1989) with her industry colleagues and was Managing Consultant for the Cebu International Convention Center and Ilocos International Convention Center.

She was the former Chairman and President of PACEOS, Founding President of the Philippine M.I.C.E. Academy, Vice-President-Tourism Congress of the Philippines, and currently the Secretary-General of the Asian Federation of Exhibition and Convention Associations.

THELMA D. MURILLO
MNSA

Ms. Thelma Dumpit – Murillo, MNSA a holder of a TESDA certification in Event Management NClll, was formerly the Public Relations Director of the Department of Trade and Industry, former Deputy Executive Director of the Center for International Trade Expositions and Missions, and former Board member of the Philippine Tourism Promotions Board.

She’s currently advocating for agrifarm tourism, its potential for creating a synergy between tourism and agriculture. Ms. Murillo believes that long-forgotten traditions of harvest, thanksgiving and festivity, may be utilized in the area of cultural tourism to attract more investments to the country.

ADELIA F. MAJABA

Adelia Faner- Majaba founded one of the earliest event management companies in the country with her husband, DANEXHIBITGROUP and MARKETING, INC.

The couple formed PICO International Philippines, Inc., with the Singapore company PICO International, where they handled the Philippine pavilion in the WORLD EXPO in China and YEOSU EXPO in Korea.

Her company EXPODANEX International Inc. handled international exhibitions—the ASCOPE International, Federacion International Dentale, Anaesthesiologists International Convention of Anaesthesiologists and Gynecologists, and the APEC Summit.

Del was a Vice President for APCEOS, one of the pioneering MICE associations in Asia. She held the position of Vice President for Exhibitions and Suppliers in PACEOS, replacing APCEOS.

MARIA LOURDES "JING"
S. LAGANDAON

Jing S. Lagandaon is the Chief Operating Officer of Global-Link MP Events Int’l Inc., and currently the President of the Philippine Association of Convention & Exhibition Organizers and Suppliers of the Philippines, and Vice President of the PhilMICE Academy. She is a Business Administration graduate from UP Diliman.

Her career prior to setting up Global-Link in 2002, was in publishing—being the General Manager of Mabuhay Magazine. She was awarded the Asia Pacific Entrepreneurship Awards for the Professional and Business Services Industry in 2016 by Enterprise Asia of Singapore, Tourism Personality representing the MICE category at the 27th SKAL International Tourism Personality Awards.

MARIA MONTSERRAT
ITURRALDE-HAMLIN
MBM

Maria Montserrat Iturralde-Hamlin (Monette) is founder and president of 30-year-old award-winning TeamAsia, an integrated marketing communications firm that brings brands to the next level experience through integrated marketing, events, PR, creative and digital services.

Monette concurrently serves as chairperson of Hopkins International Partners, Inc.; president of the Government-Academe-Industry Network (GAIN); VP Conventions of PACEOS; and trustee of Women’s Business Council Philippines (WomenBizPH). 

She served on the Tourism Promotions Board as director representing MICE.  A sought-after speaker, trainer, business consultant and author, Monette completed AB Psychology at College of the Holy Spirit, graduating Summa Cum Laude; MBM with Distinction at Asian Institute of Management; and is a Fellow of Institute of Corporate Directors.

MARIA CRISTINA S. CAPISTRANO
FRIEMgt

Maria Cristina Lourdes S. Capistrano, FRIEMgt is the Vice President of Primetrade Asia, Inc., one of the leading exhibition and conference
organizers in the country. She currently sits in the board of the Philippine MICE Academy as President, and the Chairman for Education of the Philippine Association of Convention & Exhibition Organizers and Suppliers.

She is also the Corporate Secretary of the Tourism Industry
Board Foundation, Inc. She was recently conferred Fellow by the Royal Event Institute of Singapore. She was formerly with the Philippine Trade Training Center as a Senior Trainer for Exhibitions. She is a Marketing Management graduate from De La Salle University.

CYNTHIA R. BERNABE
SFRIM, SFRIEMgt, CEvMEx

Cynthia Reantaso-Bernabe, SFRIM, SFRIEMgt, CEvMEx is an Adjunct Professor in Events Management at the Enderun Colleges and the Certification Director of the Philippine MICE Academy.

She is a certified event professional and a certified trainer. She has been an event management educator for 17 years, teaching in the undergraduate, graduate, and post-baccalaureate programs. She received a Certificate of Excellence from Temple University in Philadelphia, PA from its Event Leadership Program.

Over her 30 years of experience in professional event management, Cynthia has been recognized with Outstanding Achievement Awards in Event Management, Event Leadership, and Event Management Education in Los Angeles, California.